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Family & Employee Owned | Est. 1955 | Customer Service 1-800-336-8314
Family & Employee Owned | Est. 1955 | Customer Service 1-800-336-8314

This Is JAX



Rock Climbing



A Great Local Experience

Family-owned and operated since 1955, JAX is a great local experience. We help you complete your projects with pride and have fun outdoors with trustworthy advice from knowledgeable local specialists. We are proud to carry a selection of products from local artisans and makers. Shopping at JAX is an experience! Come in and be wowed by our unrivaled selection of top brands. Each store hold it's own unique character and atmosphere. Many of our stores feature a coffee bar, ice cream, a model train for the kids, and more. 

Find Your Nearest JAX Store

Unique Products, Guaranteed

In addition to outdoor gear and farm & ranch supplies, we carry gifts and items from local companies that you won't find anywhere else. Some JAX locations offer affordable gear rentals and classes so you can be equipped, prepared, and inspired for all of your outdoor adventures.

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Committed To Quality

Our commitment to you: at JAX, we offer you the best gear available at fair prices. We choose to carry products from brands you know and trust because we select and depend on them for our own adventures.

Conservation is Our Responsibility

We continuously strive to minimize our impact on the environment and partner with local organizations who work to protect the outdoor spaces we all love.

JAX Conservation Efforts

JAX Five P's

People: Be a great place to shop and work

Planet: Minimize environmental impacts of our business

Product: Deliver high quality products at fair prices

Premises: Repurpose / Restore / Revitalize

Processes: Always deliver value to employees and customers

Our Story

Family-owned and operated since 1955, JAX is a great local experience. JAX started as a small shop but has grown into a total of nine brick and mortar locations, plus a central office and warehouse complex. 

Jim Quinlan, owner of JAX Mercantile Co.
conservation image Colorado mountain scenery


Since our beginning, conservation has always been a priority for JAX. We seek to make positive contributions toward resource conservation and environmental protection. We support local and global conservation projects and work to reduce our own carbon footprint.


Coverage for you and your spouse

All products at JAX are discounted for employees, plus you’ll receive Pro Deals directly from brands

Celebrate & observe holidays with pay

JAX will match up to $250 per year for eligible causes you wish to support

Numerous options available to fit your specific needs

Each year, employees may take up to eight paid hours to volunteer at an eligible non-profit

See a coworker exemplifying JAX values? Award them with store credit!

Access immediate assistance & resources related to your wellbeing through Work Life Partners

Paid Time Off

Use paid time off while on leave

Gift Cards

On your birthday and work anniversary celebrate with JAX store credit (can be combined with your employee discount!)

401(k) Plan

Contributions to save for your retirement

Tuition Assistance

Receive assistance for learning that relates to your work at JAX

Dental & Vision

After 30 days of employment receive dental and vision coverage

CO2 Credit

Support the environment and earn money by commuting to work via bike, carpool, etc. 

Company Stock

Become a company owner through our Employee Stock Ownership Plan (ESOP)


Receive a bonus each month for store & company performance!


At JAX, we see your career as something you determine, and we support. You might not know where your passion is yet and start out as a Cashier. As you learn about the company's departments, move into a Sales Associate role. As you deepen your knowledge and experience, you can move into our store management roles.

Not interested in management? That’s ok, too. You can become a technical expert, such as a Bike Mechanic. Or you could move into any of our support departments, including Facilities & Logistics, Purchasing / Buying, Marketing, Information Technology, Finance, or Human Resources. Start anywhere and end where it makes sense for you. We look forward to meeting you! 

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Jim Quinlan, owner of JAX Mercantile Co.

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