At JAX Mercantile, we’re more than just a store—we’re deeply rooted in the Colorado community, and we believe that shopping local is one of the best ways to invest in both our future and the well-being of our neighbors. With 70 years of service in Colorado, we’ve had the honor of becoming a trusted part of local life, providing outdoor gear, apparel, and farm & ranch supplies that reflect the spirit of our beautiful state.
In a world of big-box retailers and online giants, shopping locally with businesses like JAX Mercantile is crucial for developing and maintaining the unique character of our Colorado communities. Here's why shopping at JAX Mercantile not only benefits your outdoor adventures, but also makes a positive impact on the broader Colorado community.
1. Supporting the Colorado Economy
When you shop at JAX, you’re investing in the local economy. As a family-owned business in Colorado, we reinvest profits into the local community, creating jobs for your neighbors and supporting local suppliers. By purchasing from us, you help ensure that jobs stay within the state, from our knowledgeable staff to the local suppliers who provide many of the products we sell.
Moreover, our stores in Colorado help generate local tax revenue, which funds essential services like schools, roads, and parks. So, when you pick up that camping gear or Colorado-themed gift, you're helping to build a stronger, more vibrant state.
2. Keeping Colorado Dollars in Colorado
A key advantage of shopping at JAX Mercantile is that a larger percentage of your dollar stays in Colorado. Research shows that for every $100 spent at a locally owned business, approximately $68 stays in the community. At JAX, we’re committed to offering locally made products and collaborating with Colorado artisans and outdoor gear makers. Every time you shop at JAX Mercantile, you help keep money in the state, which circulates and helps fund everything from community events to infrastructure improvements.
3. Celebrating Colorado’s Outdoor Lifestyle
Colorado is known for its stunning outdoor landscapes, from the majestic Rocky Mountains to the vast plains and high deserts. At JAX, we’ve built our store around the needs of outdoor enthusiasts who love to explore our beautiful state. When you shop local with us, you’re not only getting top-quality gear tailored to Colorado’s unique environments, but you’re also supporting a business that shares your passion for hiking, camping, fishing, and all things outdoor.
By choosing JAX, you’re helping us continue to offer expert advice, products made to withstand Colorado’s challenging weather, and items that are perfect for those who enjoy the outdoors just as much as we do.
4. Sustainability and Local Sourcing
As part of our commitment to Colorado, we prioritize sustainability and seek out eco-friendly products that help preserve our state’s natural beauty. Many of the brands we carry are focused on sustainable production and responsible sourcing, ensuring that we’re doing our part to protect the environment. Whether it’s outdoor gear made from recycled materials or clothing brands that prioritize fair labor practices, shopping at JAX means supporting businesses that care about Colorado’s future.
Additionally, we take pride in sourcing products from local artisans and small businesses throughout Colorado. By purchasing these goods, you’re directly supporting the hardworking entrepreneurs who make our state so special.
5. Personalized Service and Local Expertise
One of the greatest benefits of shopping at JAX is the personalized customer service that you simply can’t get from big-box retailers. Our team consists of outdoor experts who live and breathe the Colorado lifestyle. We understand the challenges of hiking through snowy mountains, fishing in fast-moving rivers, and camping in the unpredictable Colorado weather, and we’re here to help you find the best gear for your next adventure.
We pride ourselves on providing personalized recommendations based on your needs and outdoor goals. From outfitting you for a weekend backpacking trip in Rocky Mountain National Park to recommending local trails for your first hike, shopping local means receiving expert guidance tailored to your specific needs.
6. Strengthening Our Community Connections
When you shop at JAX, you’re not just supporting a business—you’re supporting a company that cares about the Colorado community. We host local events, sponsor outdoor activities, and partner with organizations that promote environmental conservation and local outdoor recreation. We believe in building relationships, not only with our customers but also with the community. Shopping at JAX means you're part of a larger movement that helps protect our outdoor spaces, promotes active living, and strengthens community bonds across Colorado.
7. A Commitment to Colorado’s Future
At JAX, we’re passionate about helping Colorado thrive. Whether it’s through offering local jobs, supporting small Colorado-based companies, or fostering an active outdoor lifestyle, our goal is to make a positive impact. By supporting us, you’re ensuring that Colorado remains a great place to live, work, and explore.
Conclusion: The JAX Mercantile Impact
Shopping local at JAX isn’t just a way to support your outdoor adventures—it’s a choice that has lasting positive effects on your community and state. From strengthening the local economy to preserving Colorado’s natural beauty and supporting small businesses, every purchase you make with us helps contribute to a brighter, more sustainable future for all of us.
Next time you need gear for your Colorado adventures, stop by JAX—where your purchase doesn’t just make your trip better, but makes your community stronger.
Thank you for being a part of what makes Colorado great!